Marketing ideas relating to finding new client and retaining your existing ones 

1.      Stay alert to trends that might impact your target market, product, or promotion strategy.

a.       Read the news paper; stay up to date with current affairs affecting your clients.

b.      At a minimum you must be aware of:

                                                   i.      Rate Changes

                                                 ii.      Property Market

                                                iii.      New Products

2.      Read market research studies about your profession, industry, product, target market groups, etc.

a.       There is plenty of material out there studying our market, learn from other peoples research, consider your clients and the market in which you operate. This will help you to position yourself for the maximum exposure.

3.      Collect competitors' ads and literature; study them for information about strategy, product features, benefits, etc.

a.       To know your competitors strengths enable you to compete with them.

b.      To convince customers to do business with you over your competitors, you must first understand and believe you are better in order to convince anyone else.

4.      Ask clients why they hired you and solicit suggestions for improvement.

a.       Create your own feedback form, let clients know you value their opinion.

b.      Talk to use if you would like to use one of our pre-made forms.

5.      Ask former clients why they left you.

a.       Don’t be afraid to ask clients why they have left you, you have nothing to lose.

b.      Find out what they would like you to change and ask them to give you another chance in the future, after all you have everything to gain and nothing to lose.

6.      Identify a new market.

a.       If one market starts to dry up, try looking for alternative markets, most first home buyers have parents who may be in the market for refinancing, your old clients may be looking to use the equity they have built up to purchase an investment property. If you aren’t looking for new markets then you defiantly won’t find one.