Marketing ideas to directly increase your slaes. 

1.      Start every day with two cold calls.

2.      Read newspapers, business journals, and trade publications for new business openings, personnel appointments, and promotion announcements made by companies. Send your business literature to appropriate individuals and firms.

3.      Give your sales literature to your lawyer, accountant, printer, banker, temp agency, office supply salesperson, advertising agency, etc. (Expand your sales force for free!)

4.      Put your fax number on order forms for easy submission.

5.      Set up a fax-on-demand or e-mail system to easily distribute responses to company or product inquiries.

6.      Follow up on your direct mailings, email messages, and broadcast faxes with a friendly telephone call.

7.      Try using the broadcast fax or email delivery methods instead of direct mail. (Broadcast fax and email allows you to send the same message to many locations at once.)

8.      Use broadcast faxes or email messages to notify your customers of product service updates.

9.      Extend your hours of operation.

10.  Reduce response/turnaround time. Make reordering easy - use reminders. Provide pre addressed envelopes.

11.  Display product and service samples at your office.

12.  Remind clients of the products and services you provide that they aren't currently buying.

13.  Call and/or send mail to former clients to try and reactivate them.

14.  Take sales orders over the Internet.