Ideas relating to differentiation, helping to define what you are really offering the market.

1.      Create a new service, technique, or product.

a.       You have heard it over and over again; you cannot compete on product (price) alone.

b.      It is important to note that as long as your product is within the market, it doesn’t have to be the lowest. Offer other forms of value such as:

                                                   i.      Customer Confidence

                                                  ii.      Convenience

                                                iii.      Loan Structuring

                                                iv.      Communication / Information

2.      Update your services.

a.      Keep an eye on what your competitors are offering, see if you can justify matching them

b.      Keep a track of your clients needs, what frustrates them and how can you solve their problems.

c.       Remember people only ever buy two things:

                                                   i.      Good Feelings

                                                 ii.      Solutions to problems