Step to increase the effectiveness of your marketing activity.

1.      Establish a marketing and public relations advisory and referral team composed of your colleagues and/or neighbouring business owners; share ideas and referrals and discuss community issues. Meet regularly.

2.      Create a suggestion box for employees.

3.      Attend a marketing seminar.

4.      Read a marketing book.

5.      Subscribe to a marketing newsletter or other publication.

6.      Subscribe to a marketing list-serve on the Internet.

7.      Subscribe to a marketing usenet newsgroup on the Internet.

8.      Train your staff, clients, and colleagues to promote referrals.

9.      Hold a monthly marketing meeting with employees or associates to discuss strategy and status and solicit marketing ideas.

10.  Join an association or organization related to your profession.

11.  Get a marketing intern to take you on as a client; it will give the intern experience and you some free marketing help.

12.  Maintain a consultant card file for finding designers, writers, and other marketing professionals. Hire a marketing consultant to brainstorm with.

13.  Take a creative journey to another progressive city or county to observe and learn from marketing techniques used there.